West Virginia Forward
Art Direction, Branding, print design — west virginia university, 2017–2018.
West Virginia Forward is a statewide initiative of collaborative partnerships. West Virginia University, the West Virginia Department of Commerce, and Marshall University joined forces to combat the local and regional challenges that face West Virginian workers, and to bring educational opportunities and job growth to the Mountain State.
I was responsible for creating a brand for WV Forward that was able to stand on its own, while aligning with both WVU and Marshall’s established brands.